| Get ahead Why hire a writer? My blue-chip clients Award-winning journalism What the judges say Sharpen your media skills Getting the best from people Home | Why use a professional writer? Every organisation has to deliver differing messages to multiple audiences. As a professional journalist, Stewart McIntosh has been doing this every day for 20 years. He can help you by: - Claiming the attention of your readers from the first sentence
- Cutting the waffle and getting straight to the point
- Ensuring that your messages come across with clarity and concision
- Using different tones to suit your different audiences
- Developing a consistent style throughout any one publication, creating a consistent 'voice' for your organisation
- Saving you time and money. Are some of your best people fretting and fiddling with the final draft of a vital report?
- Using diplomacy when re-writing copy submitted by your people
- Ensuring the confidentiality of your plans and projects
"A good style should show no sign of effort. What is written should seem like a happy accident." - Somerset Maugham. |