Get ahead
with business communications from Stewart McIntosh
Get ahead ...
The quality of your communications can make or break your organisation. Many businesses invest in professional design for their websites, newsletters and annual reports - then fill them with poor quality copy that fails to get their message over.
Every journalist knows that you have to grab the attention of your reader immediately, then hold it throughout the length of a story. This is not a job for amateurs. If you bore, confuse, or talk down to your readers you will lose them - and your investment.
Take a long, hard, look at your recent communications:
- Are your publications written to impress internal audiences, despite being aimed at external readers?
- Are your newsletters riddled with jargon?
- Do your annual reports read like grey slabs of print?
- Are your web pages too crammed with information?
It doesn't need to be like this.
"Have something to say, and say it as clearly as you can. That is the only secret of style." - Matthew Arnold, poet and author.
To get your point across in a few punchy, pithy paragraphs, call in award-winning business journalist Stewart McIntosh.
Stewart is very active in the custom publishing sector, copywriting for organisations of all sizes, including major public sector institutions and blue chip companies. His words have been used in corporate newsletters, annual reports, on websites and in four winning PFI/PPP bids.
Get ahead with business communication from Stewart McIntosh:
Contact me now on +44 (0) 141-334 8475 or stewart@stewartmcintosh.com